Directory of Consultants
Bay Area Biomedical Consultants Network (BABCN)
Name and Educational Degree(s) Simkin, Barbara, BA
Business Name PharmaDecisions LLC

Brown University

Graduation with High Honors, and member of Phi Beta Kappa and Sigma Xi honorary societies

Business Address 2269 Chestnut St. #287
San Francisco, CA 94123
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Consulting for the future: Precision Medicine and Digital Health expertise.Utilization of social media and electronic medical record [EMR] data for analytics to optimize decision making.  New medicines development with proven track record for providing management with fact-based, analyzed scientific and competitive/marketing information to facilitate successful transition of projects from early research through product launch.  Experienced in market research methodologies ranging from IMS audit data, competitive information resources, benchmarking tools and web-based and traditional market research surveys and focus groups. 


As Manager of Information Systems for Roche Palo Alto, and New Products Market Research Manager  for Syntex Global and U.S. Divisions,  prepared market analytics for input to decisions in early R&D, portfolio management, and  eight new medicines and line-extension launches.  Expertise in autoimmune, inflammatory, and viral  disease areas, and utilization of cutting edge market research methodologies.  Led global teams in  Personalized Healthcare and eLearning Initiatives, and developed and implemented a royalty tracking system yielding additional revenues to the company.

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