Directory of Consultants
Bay Area Biomedical Consultants Network (BABCN)
Name and Educational Degree(s) Engelsen, Candace, MBA
Business Name BioMed Marketing
BioEntrepreneurship Certificate: University of California, Berkeley - Walter A. Haas School of Business
MBA Marketing & Finance: University of California, Los Angeles - The Anderson School of Management
Business Address 360 Everett Ave.
Palo Alto, CA 94301
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Product, Patient & Provider Marketing professional

Product definition, commercial /clinical marketing programs, business plans, market opportunity assessment, device training development, positioning and claims development, pricing evaluations, post-acquisition product integration, and product launch.


Candace Engelsen is the Principal at BioMed Marketing, a strategic consulting practice with a track record in building the value of diagnostic and therapeutic products. Clients include medical product firms, biotechnology tools companies, and mobile healthcare businesses, with initiatives for patients, physicians, scientists, nurses, hospital administrators, and facility IT managers.

With over 20 years experience in market analysis, product definition, demand generation and product and company launch, Candace has delivered successful results across a broad range of medical segments. These include consumer and point-of-care diabetes monitoring, peripheral vascular products, interventional pulmonology, and genomics/proteomics instruments.

Past clients include Johnson & Johnson, Abbott Labs, Broncus Technologies, and Applied BioSystems (now Life Technologies). She has also served on the Life Sciences Planning Board at technology incubator WTC (now ASTIA).

Prior to her work in the medical field, Candace was Vice President of Marketing at an internet consumer promotion startup, SaveSmart, which successfully exited when acquired by InfoSpace. Her background also includes a variety of product launch, market analysis and strategy development assignments with Sun Microsystems and VeriFone, as well as multiple start-ups.

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